As well as being a Psychotherapist, I am also a Qualitative Researcher with over 10 years of experience in working with research techniques such as Focus Group Discussions, In-Home Ethnography, Online Communities, Accompanied Shops and International Research Management.
I find that there is much crossover between research and psychotherapy, particularly when it comes to a mindset of both interviewing and analysing results – be that through investigating reactions to a new healthcare suggestion or making changes to the format of packaging for medication. I like to use creative techniques in both psychotherapy and research as I believe that they help certain types of people to get to the heart of the matter and express their truth more fluidly and easily than they often can through normal conversation.
My research work has been broad and varied, and has included consumer, technical, social and B2B work, looking at communication and marketing, branding, positioning, pack design, segmentation and deep dives into attitudinal characteristics of certain groups of people.
I have conducted research face to face via focus groups and in-depth discussions in the UK, Ireland, South Africa, Uganda, Brazil, Mexico, Russia and Spain and have travelled to manage research projects across Europe, South America and Asia. I also conduct Online Communities and have managed communities with respondents in Australia, Brazil, the USA, Colombia, Korea and more. My own experience of integrating with other cultures and languages, such as my time working with mental health in Togo, marketing in Brazil, teaching in Russia and learning Persian in Tajikistan has also meant that I have a good awareness of cultural components which affect research results across demographics.
I am currently looking to take on more projects relating to mental health and the provision of mental health across Ireland, Europe and the wider world. I run a charity of my own in this regard (www.fsip.eu) and am interested in hearing from other charities who wish to conduct research which can help them to raise funds, raise awareness, test campaigns and generally increase the positive impact of their work. I am also interested in working with other types of heathcare provider such as clinics, doctors surgeries, wellness centres, mental health training colleges and institutions, and psychiatric hospitals.
I am particularly interested in promoting the power of Online Communities to target hard-to-reach groups and to encourage a spirit of openness and communication between healthcare professionals, patients, and society as a whole.
A mixed-method qualitative research program can provide a whole new way of looking at service provision, product availability and marketing communication, providing insights that strand true over time and inform the way that work is done.
Please contact me here if you would like more information on my qualitative research services and experience.